Beauty:Beast Early 90s 1-of-25 Beef Grass Suede Leather Coat

Size M

Beauty:Beast emerged in 1990 amidst Tokyo’s Ura-Harajuku punk scene, blending sensuous folklore with aggression and nihilism. Founded by Takao Yamashita, the brand symbolized rebellion against societal norms and parental disapproval. Yamashita, driven by a need for honest expression, turned to fashion as a means of communication, drawing inspiration from subcultures like Hip-Hop and Punk. His struggles with self-consciousness and familial rejection shaped the brand’s ethos, evident in its avant-garde designs and fantastical themes. Named after the French folktale, Beauty:Beast celebrates the inner beauty of the human spirit. Influenced by Westwood and McLaren’s Seditionaries, the brand’s unique creations, like the “Dark Knight” rabbit-shaped backpack, garnered attention in Paris during the 90s. Despite its humble beginnings, Beauty:Beast became a Ura-Harajuku classic, alongside renowned labels like Undercover and Number(Nine), embodying the spirit of creative defiance and individuality. Featuring a beautiful coat from the brand. Released during the early 90’s period, the coat were only produced in a limited quantity of 25 total in the world, it was constructed from a very particular cowhide leather suede that could only be extracted from cows that was grass fed, featuring pockets on both sides and leather elbow patches.

Condition: 9/10

Vintage, Flawless