beauty:beast AW98 Velcro Hooded Wool Coat

“beauty:beast” emerged in 1990 amidst Tokyo's Ura-Harajuku punk scene, blending sensuous folklore with aggression and nihilism. Founded by Takao Yamashita, the brand was names after the French folktale that celebrates the inner beauty of the human spirit and also symbolized rebellion against societal norms and parental disapproval. The creator, personally struggles with self-consciousness and familial rejection; which shaped the brand's ethos, evident in its avant-garde designs and fantastical themes. It driven by a need for honest expression, turned to fashion as a means of communication, drawing inspiration from subcultures like Hip-Hop and Punk. This particular item features multiple Velcro functions designed for effortless wear and versatility. The innovative fastening system allows for quick adjustments, ensuring a comfortable fit tailored to your needs.

Size 2, fits M

Condition: 8/10

Slightly worn, Flawless